Digital Marketing Executive

Key Responsibilities:

• Plan and manage budgets for integrated digital marketing campaigns, including email marketing, social media, website management, WhatsApp blasting, mobile applications, and SEO/SEM initiatives.
• Develop and execute marketing content, including email campaigns (e.g., Mailchimp) and social media content for LinkedIn and Instagram.
• Create, edit, and publish content across company social media platforms (Instagram, LinkedIn, and YouTube).
• Set up and manage email marketing campaigns, including audience segmentation, targeting, automation workflows, and analytics tracking.
• Monitor, analyze, and evaluate digital marketing performance based on established KPIs and metrics, providing data-driven insights and recommendations.
• Stay updated with digital trends and recommend innovative strategies to enhance brand visibility and engagement.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of relevant experience in digital marketing.
• Demonstrated expertise in email marketing strategy and execution, including audience segmentation, automation workflows, A/B testing, deliverability optimization, and performance analytics.
• Strong knowledge and hands-on experience in developing and evaluating social media content, particularly for Instagram and LinkedIn.
• Familiar with current and emerging social media trends and best practices.
• Digital marketing certification (preferred).