Digital Marketing Specialist Graphic Design

About the role

The Creative Strategist is a proactive and experienced member of Social X's Creative Team with a passion for all things creative.

They are well-versed in driving client outcomes within the creative space, working with all manner of formats within digital from paid ads, EDMs, websites, and landing pages.

They work hand in hand with the Creative Director as liaisons with the Paid Media Strategy Team to drive the creative direction and performance of all accounts, assisting in overall business growth for clients.

No day is the same for Creative Strategists and they thrive in the dynamic fast-paced environment.

This entails creating compelling creative strategies and creative for end-to-end customer journeys within the eCommerce space spanning a plethora of industries.

Key responsibilities

• Creating ad designs leveraging AI models/Higgsfield for multiple types of industries.
• Driving content strategy and creative with the Internal Marketing team and project management of any additional required assets, e.g. Productions, creative briefs, landing pages
• Collaborating closely with individual Digital Strategists to identify, troubleshoot and recommend additional content opportunities to drive further business growth
• Reporting insights, learnings and recommendations to the Creative Director to create industry-leading content
• Assisting Digital Strategists in writing tailored ad copy with a clear focus on the strategy and messaging at each respective stage of campaigns
• Assisting with any video assets required for case studies based on client campaigns, tests, or accounts
• Constantly seeking knowledge about the Paid Media industry and staying up-to-date with any major changes in the marketing and creative landscape
• Accountability for performance across all delivered creative, maintaining Social X's professional standards

• Deep understanding of how to leverage AI capabilities to create content for paid ads at scale
• Understand prompting to achieve outcomes
• Passion for all things creative and love a challenge
• Well-versed in driving client outcomes within the creative space
• Serious technical ability to create work that facilitates strategies to build results for clients long term
• Knowledge of creative levers to entice, excite and engage desired audiences
• Driven to test new formats, mediums and platforms
• Stay up to date with the latest in the creative and marketing industry