Creative Lead

About this Position

We are looking for a Creative Lead who will be responsible for leading creative direction and execution across digital and offline channels, translating business and marketing objectives into impactful customer-facing experiences while leading the creative team and ensuring high-quality, timely delivery.

Job Description

As our Astronaut, your missions are:

• Lead the creative direction and execution for social media content and campaigns, digital advertising campaigns, in-app promotional assets, product packaging, and offline materials such as flyers, banners, brochures, POSM, and event collateral.
• Translate marketing and business objectives into effective and engaging creative outputs that support brand awareness, consideration, and conversion.
• Collaborate closely with Category Marketing, Campaign Operations, CRM, Product, and Production/Vendor teams to deliver campaigns on time and within scope.
• Manage creative project timelines and workflows through JIRA, ensuring clear task ownership, progress tracking, feedback cycles, and timely delivery.
• Lead, manage, and mentor designers while maintaining high creative standards and efficient workflows.
• Balance brand aesthetics, creative quality, customer experience, and business objectives across digital and physical touchpoints.
• Continuously explore creative trends, consumer behavior, cultural insights, and design innovations relevant to digital and offline channels.

Job Requirements

In order to launch the missions successfully, you need to have:

• Bachelor's degree in Graphic Design, Visual Communication Design, Creative Media, or a related field.
• 5+ years of experience in creative/design roles, with at least 3 years of experience in a leadership position.
• Proven experience leading multidisciplinary creative teams across design, content, production, or other creative functions.
• A strong portfolio showcasing integrated creative work across digital, packaging, and print/offline collateral.
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator. After Effects is a plus.
• Strong understanding of print production processes, material specifications, and packaging development.
• Familiarity with a performance-driven creative approach for digital and offline campaigns.
• Proficiency in project management tools such as JIRA, with experience managing creative workflows, timelines, task assignments, feedback, and project progress.
• Excellent communication, project management, stakeholder management, and leadership skills.
• Able to thrive in a fast-paced environment with tight timelines and multiple ongoing projects.
• Experience in FMCG, retail, e-commerce, or consumer technology is preferred.
• Understanding of motion graphics, content production, or AI-assisted creative workflows is a plus.
• Experience managing high-volume campaign assets with quick turnaround timelines is a plus.

What We're Looking For

• Strong creative judgment with great attention to detail.
• A strategic thinker who is also hands-on in execution.
• A proactive, collaborative, and solution-oriented mindset.
• Ability to balance brand aesthetics with business objectives.
• Passion for creating impactful customer-facing experiences across digital and physical mediums.
• Someone who is witty, culturally aware, and able to bring fresh, out-of-the-box creative thinking into everyday executions and campaigns.