Growth and Marketing Manager

About the Role

The Growth & Marketing Manager will drive WAHU’s growth across customer acquisition, marketing, retention, product, and market expansion.

You will work closely with HQ, city operations, product & tech teams, and external partners to turn customer insights and business opportunities into measurable initiatives.

This is a hands-on and entrepreneurial role — you will identify opportunities, build the strategy, execute projects, track results, and improve what works.

Key Responsibilities

1. Growth, Acquisition & Retention

• Develop and execute strategies to grow WAHU’s collector base.
• Own customer acquisition and performance marketing.
• Optimise the customer journey from acquisition to conversion and retention.
• Develop referral programmes, promotions, and growth campaigns.
• Drive collector engagement, retention, and reactivation.
• Track key growth metrics such as acquisition, conversion, and retention.
• Use AppsFlyer and campaign data to identify opportunities and improve performance.

2. Brand Marketing & Communication

• Develop and execute WAHU’s overall marketing and communication strategy.
• Grow WAHU’s reach through social media, content, digital marketing, KOL/influencers, and paid advertising.
• Manage online channels including TikTok, Instagram, YouTube, WhatsApp, website, and app stores.
• Plan and execute offline marketing activities, including hub launches, community programmes, neighbourhood activations, and retail/partner activations.
• Ensure consistent brand positioning, tone of voice, and communication across channels and languages.
• Develop CRM campaigns through push notifications, in-app messaging, and WhatsApp.
• Manage external marketing partners and agencies.

3. Product & App Development

• Act as the business-side partner for WAHU’s app development and optimisation.
• Identify product improvements based on collector feedback, data, and operational needs.
• Translate business and customer needs into clear product requirements.
• Help prioritise product improvements and new features.
• Support app releases, updates, and communication of new functionality.

4. Team, Agencies & Budget

• Lead the Social Media Manager and manage external online marketing and design agencies.
• Set clear briefs, targets, budgets, and performance expectations for agencies.
• Monitor quality and results and make improvements where needed.
• Build the marketing team gradually as business volume and needs grow.
• Own the growth and marketing budget and allocate resources between online and offline activities based on data and results.

Experience

• 5+ years in growth, marketing, business development, strategy, product, or a similar entrepreneurial environment.
• Startup, scale-up, or fast-growing company experience — strongly preferred.
• Strong digital marketing, customer acquisition, and data-driven growth experience.
• Has worked with product and tech teams on digital products or apps.
• Has managed cross-functional projects and external partners.
• Partnerships or community initiatives — an advantage.
• Indonesian market experience; fluent Bahasa Indonesia and English.

Key skills

• Strong analytical and commercial mindset; translates data into clear actions and decisions.
• Strong project management and organisational skills.
• Excellent stakeholder management and communication; works across teams and functions.
• Holds strategic thinking and hands-on execution at the same time.
• Strong grasp of digital marketing and growth.
• Comfortable with ambiguity; takes ownership.